Nutrabay is one of India’s leading direct-to-consumer (D2C) nutrition and wellness brands, offering a wide range of health supplements including protein powders, vitamins, minerals, Ayurvedic supplements, and fitness accessories. Known for its authentic, lab-tested, and affordable products, Nutrabay has built trust in the Indian fitness community by focusing on quality, transparency, and customer satisfaction.
Founded in 2019, Nutrabay started as a fitness-focused e-commerce platform curating top global supplement brands. It later pivoted to launching its own private-label products, growing rapidly into a ₹100 crore+ brand in just a few years. With the aim to make health and nutrition accessible to all, the company has expanded into new categories like Ayurveda and is now planning offline retail stores and an omnichannel presence.
Recently, Nutrabay raised $5 million in Series A funding to expand operations, launch new products, and strengthen its retail footprint.